The popularity of Instagram is skyrocketing today. Some surveys show that the Generation-X candidates are interested in using Instagram more than other social media platforms like Facebook and Twitter. A wide customer base is one of the main reasons why businesses are using Instagram to promote their products and services.
Here are 5 reasons why Instagram is the best platform for social media marketing today.
- Intuitive Interface
Instagram boasts one of the most user-friendly interfaces. Browsing through a single page of feed feels seamless and natural. Instagram has also added a lot of new cool features in its application over the past couple of months. These features have helped the Instagram developer community acquire new users in a relatively short span.
The intuitive interface coupled with other features like single-click upload, filters, texting, etc. have helped Instagram acquire a huge customer base.
- Wide Customer Base
If an organization is targeting the Generation-X candidates, Instagram is a better tool than Facebook. Instagram has more users in the younger age bracket compared to Facebook which has diversified its reach to multiple age groups. The wide customer base helps organizations reach more and more people with lesser resources.
Apart from this, Instagram is powered by a strong community of social media influencers. You can easily establish a professional partnership with these influencers to promote your product/service.
- Easy Ad Interface
The ad posting interface of the Instagram application is intuitive, simple, and neat. Therefore, most digital marketers, both advanced and novice, find it easy to use. Facebook acquired Instagram a couple of months ago. This helped the Instagram developer community use the Facebook analytical tools to run the digital marketing campaigns effectively.
Moreover, you can buy Instagram followers very easily with online service providers.
- Nifty Posting Features
You can easily upload both pictures and videos on Instagram. It is easy to edit the images in multiple ways with filters and crop settings so that they attract more attention. You can also buy Instagram likes from service providers for particular posts.
- Links to Different Social Media Accounts
The nifty posting features allow you to post on multiple social media platforms likes Facebook, Tumblr, and Twitter right from the interface of Instagram.
If you have not started using Instagram to grow your business yet, you should start right away! It is important that you leverage all the different social media channels like Facebook, Twitter, Instagram, YouTube, etc. to grow your digital marketing efforts on the internet.